Hey, I'm Adam.

Software Developer turned into SEO enthusiast.

I love paying attention to detail, making sense of data, and eating really good pasta.

Recent posts

examples-of-technical-seo
Examples of technical SEO

Explore practical examples of technical SEO to enhance your site's visibility. Discover effective SEO audit examples, technical SEO tips, and ways to remove indexing barriers, improve mobile performance, and more.

how-to-make-seo-friendly-url
How to make seo friendly URL

Learn how to make SEO-friendly URLs by optimising your URL structure with clear, descriptive addresses. Follow these SEO URL tips for improved search visibility and user engagement.

the-importance-of-long-term-thinking
The importance of long term thinking

Many of us tend to have short-sighted perspectives on life, want instant gratification, build things overnight, but... unfortunately that's not how things really work.